$1M clients on’t buy into niches. They buy points of view.

$10K studios niche

$100K studios systemize

$1M studios have a point of view

We’ve been told to niche.
To specialize.
To become known for “one thing.”

And for a while, that works.

It gets you booked.

It gets you known.

It gets you $10K–$50K projects.

But here’s the part no one tells you:

That same niche will cap your growth.

Because at some point, niching stops being positioning, and starts being camouflage.

The next level?
They’re not looking for specialists.
They’re looking for clarity, conviction, and leadership.

The clients with real budgets, $250K, $500K, $1M, aren’t looking for a niche.

They’re looking for a perspective.

They don’t care that you “do branding for SaaS” or “motion for CPG.”

They want to know what you believe.

How you see the world.

What future you’re building, and how working with you pulls them into it.

They don’t want to hire.

They want to follow.

And that doesn’t come from picking a lane.

It comes from having a voice.

Let’s break it down:

• $10K clients need to be chased.
  Risk-averse. Outcome-driven. They want proof you’ve done this before.
  → So studios niche down and focus on showing proof.
  
• $100K clients need to be convinced.
  They’re buying more than execution, they’re buying trust via systems and processes.
  → So studios build case studies, codify offers, describe results and scale delivery.
  
• $1M clients need to be attracted.
  They’re not buying craft. They’re buying ideas. They’re aligning with people who stand for something.
  → These studios don’t niche, they lead with a voice, a pulse, and a reason for being.

If your brand still sounds like a service provider,

you’ll never get seen as a partner.

Stop playing it safe.

Safe keeps you stuck.

Here’s how to know if you’re stuck in the niche trap:

1. Your website is still describing what you do, not why it matters.
2. Your positioning sounds like it was written for an SEO bot, not a people.
3. You’re afraid to make bold claims because you might “lose” potential clients.

Here’s the truth:
If your brand feels safe, you’re already invisible to the people who matter.

Stop niching. Start saying something.

The next level doesn’t require a tighter niche.

It requires a sharper point of view.

Want to move from $10K projects to $100K+ retainers?

It’s not about working harder.

It’s about showing up differently.

That’s what the FOCUS GROUP is for. 

Led by Héctor Ayuso and myself, we’ll help you rebuild your positioning

so clients don’t just need you, 

they want you.

Curious? DM me and I’ll send you the details.

Marko

‍