Still treating it like sales?You’ll keep attracting the wrong clients.

We’ve been training New Business teams inside creative studios.
Here’s what we see, every time:
Studio owners treat New Business like sales.
Like a pipeline.
A process.
A task for someone else.

But it’s not.

New Business is brand building.
The first real-world expression of your studio’s voice.
Not in a deck. Not on your website.
In how you show up in conversations, in relationships, in energy.

And if the person doing that isn’t part of the leadership circle,
you don’t have a brand,
you have a glorified BeHance portfolio.

Most studios make the same mistake:
They isolate New Biz from the creative process.
They treat it like outreach.
Like sales
Not like strategy.
Like Brand Building.

But New Biz is not a function.
It’s a signal.
It’s the first thing potential clients experience,
often before they’ve seen a single piece of your work.

And that impression? It lasts.

So if your New Biz person isn’t aligned with the leadership team,
no deck, no reel, no website will save you.

This isn’t about generating leads.
It’s about creating pull.

Attracting bigger budgets and better clients,
because your story, your team, and your voice are actually aligned.

That only happens when the person out front
is connected to the people behind the scenes.

Hard truth:
If your New Biz person feels disconnected,
you'll attract the wrong kind of clients.

If that’s you—
if you’re doing New Biz in a studio and feel disconnected,
we’re opening up a Focus Group.

Tight circle.
No fluff.
Just real talk about how to fix this,
how to better results with more fun.

It’s happening soon.
You in?

👉 Reply with “Focus.”
And I'll send you the information.

That’s it.