
Edition 60 — June 1st, 2025
How to Build the Studio Everyone Admires
You could have it all.
And deep down, you know it.
Fame.
Fortune.
Freedom.
Yet you feel stuck.
Not because you’re incapable.
But because you’re still hoping there’s a safe path to get there.
That’s what the business coaches tell you:
Play it smart. Minimize risk. Trust the process.
And maybe they’re right, for them.
But in my experience?
There’s no safe path to success.
Playing it safe isn’t just the biggest risk, it’s the only real one.
And it’s why most studios fail.
Because when opportunity knocks, they hesitate.
And not long after, they stop hearing the knock altogether.
Let’s be honest:
You’re not lacking resources.
You’re just playing it safe.
Not because you’re broke.
Not because you’re busy.
Not because the timing isn’t right.
But because, deep down, you’re afraid to let go of comfort.
You do have the money.
You do have the time.
You do have the energy.
It just doesn’t feel like it,
because you’re spending it elsewhere.
The other day, a studio owner reached out.
Successful to some degree.
Yet, he wanted better clients. Bigger budgets. Our help.
But five minutes in, he hijacked the conversation:
“I have a family.”
“I don’t have the time.”
“I can’t afford it right now.”
I understood. Life’s expensive.
Then I saw his Instagram,
Posing in front of his G-Wagon.
So yeah, he has the money.
He just spends it on comfort, not growth.
Most people do.
They want ROI without risk.
Recognition without reinvention.
Results without responsibility.
And then I remembered James.
Small studio. No money.
But he didn’t make excuses.
He didn’t negotiate.
He committed.
He went all in:
Time. Money. Effort.
And the guts to become someone else.
The results?
Massive.
A few months of real commitment.
A clear decision to go all in on his desires.
Now?
Everyone knows James.
Everyone wants what James has:
Fame. Fortune. Freedom.
But almost no one is willing to burn through comfort to get there.
You say:
“I’m not there yet.”
“I don’t get those kinds of results.”
“I don’t have the money.”
Well—no shit.
You didn’t invest.
You played it safe.
You chose comfort over clarity.
That’s why you’re stuck.
That’s why your life feels small.
Harsh truth:
You want the energy before doing the work.
The money before making the move.
The time before making it a priority.
It doesn’t work that way.
Do this:
- Stop blaming a lack of resources. You have what it takes. You’re just not using it.
- Ask yourself: What would I let go of if I actually chose growth over comfort?
Let’s talk.
If you’re done with excuses, we’ll help you to build a brand, and a life, that actually works.