Going on stage won’t get you better clients.
Neither will that slick carousel post.
Or the cold message you keep tweaking to sound just a little more “human.”
Not even that expensive sales rep you’re about to hire.

Because here’s the truth:
They can’t sell you if you’re not aligned with the right types of clients. 

If you’re still talking about “the work”, 
the pixels, the polish, the poetic bullshit, 
then you’re still stuck in the same loop, wondering why the good clients don’t call.

You’re not broke because you suck.
You’re broke because you’re still selling craftsmanship like it’s enough.

Here’s why you are in survival mode:

You say:
“We create visual stories.”
“We blend design and emotion.”
“We bring ideas to life.”

They hear:
“We’re like everyone else.”
Polite. Replaceable. Safe.

You think you sound like a creative visionary.
You sound like a slightly sexier Fiverr listing.

So what do you get?
• Clients with no budget.
• Clients who micromanage every breath.
• Projects that drain your soul and your margins.

And what don’t you get?
• Clients who trust your lead.
• Budgets with actual zeros.
• Work that moves the needle, or the culture.

Because the more you talk about your work,
the more you disappear into the noise.

Let’s get one thing straight:

There are only 3 types of clients out there:

1. Dreamers
→ Love your vibe.
→ Pay you in flattery and broken promises.

2. Managers
→ Love metrics.
→ Want decks, spreadsheets, and control.

3. Leaders
→ Love direction.
→ Want someone who shows them what’s next.

And guess what?
You attract exactly what you talk about.

The Uncomfortable Truth:

Talk about the Work
→ You’re at the bottom.
Craft is cute. Until they find someone 20% cheaper.

Talk about the Value
→ You hit the middle.
You’re strategic. Measurable. Palatable.
But still replaceable.
You’re not steering the ship, you’re tightening the bolts.

Talk about the Vision
→ You get to the top.
Where R&D lives.
Where the brief doesn’t exist yet, because you’re writing it.
Where you’re not showing up with answers, you’re defining the questions.

Craft is cheap.
Vision costs more. Because it actually moves things.

So if you want real clients…

Stop hiding behind your process.
Stop explaining your moodboards like they matter.

Start having a f*cking opinion.
Start talking like someone with something to say.

Because real clients don’t buy your portfolio.
They buy direction.

R&D is not Craftsmanship.
It’s not tinkering.
It’s not perfection.
It’s not “better versions” of what already exists.

R&D is rebellion.
It’s what replaces the brief.
It’s what gets you called before the pitch.

It’s not about being better.
It’s about being first.

And that’s what the real ones pay for.

One more thing:
Your portfolio is not the product.
Your process isn’t either.

Your point of view is.

So:
We’re onboarding 2 studios in the next weeks.

Not the shiny ones.
Not the ones chasing awards or LinkedIn likes.

The hungry ones.
The restless ones.
The ones who are done being impressive, 
and finally ready to be irreplaceable.

If that’s you,
hit reply with: “I’m curious.”

And let’s chat.