
Edition 64 — June 29th, 2025
You’re Sick of Content
You’re tired of social.
Tired of scrolling. Tired of the noise.
And honestly? You don’t want to add to it.
Fair.
But here’s what I think:
The problem isn’t that there’s too much content.
It’s that there’s not enough content that actually matters.
We don’t need more noise. We need more clarity.
You feel like you have to post to get clients.
And yeah, content matters.
But not for the algorithm.
For you.
To sharpen how you think.
To get clear on what you believe.
To show people what makes you different.
Because once you’re dealing with bigger budgets,
clients don’t care about pretty decks or a polished feed.
They care about how you think.
And you’ve got the experience.
You’ve done the work. You’ve been in the room.
But you still don’t know how to talk about it.
That’s the gap.
You don’t need more posts.
You need to find the core of what you bring.
That thing that makes you, you, your real perspective. Your edge.
We all have it. Most people just buried it under what they thought they were supposed to say.
Social media taught you to be helpful. To be polite.
But in the process, you stopped being sharp.
So now you’re stuck.
You know you should show up, but the way it’s usually done feels fake.
Cringe. Like you’re selling out.
But here’s the shift:
You don’t need to go louder.
You need to get real.
Once you’re clear on your message and your voice,
everything else gets easier.
You stop chasing work.
You stop explaining yourself.
You stop getting compared.
Instead, you attract the right people.
You position yourself as the expert.
You get called in when the work actually matters.
You already know this.
You feel it.
But you haven’t made the shift, because it means showing up differently.
It means being seen. And yeah, that’s uncomfortable.
But there’s a better way to do content.
A way that builds demand, not just followers.
A way that brings in better clients, without turning you into a brand you don’t believe in.
That’s the shift.
And it starts by getting clear on what’s already true.
Imagine this:
Imagine being able to learn it, master it, and actually enjoy doing it.
Content that feels natural. Clear. Something you’re proud of.
Something that makes people want to connect with you.
Reach out. Invite you on podcasts. Ask you to speak on stages.
And you feel comfortable saying yes, because it feels real.
It’s yours. And you know exactly how to talk about it.
Now imagine getting to that point in just a few weeks.
Where would you be by the end of this year?
Where could you be this time next year?
How would that change your work, and your life?
That’s what this is really about.
Not content.
Clarity. Confidence. And being known for what actually matters.
Ready?
If any of this hit something in you, good.
You’re ready.
Ready to stop playing the content game and start building something that matters.
Reach out.
Let’s talk.
I’ll show you what that shift could actually look like for you, on a short call.
No-pressure. No sale.
I want you to wake up.
This is what I stand for.
Sometimes, that’s all it takes.
One real conversation to see what you’ve been missing.
You in?