Linda sat across the table.
Voice trembling.
Tear sliding down her cheek.
Fancy restaurant.
London.
Rain like a metronome on the glass.

“I just want to get out of survival mode,” she said.
“I’m tired.
I’ve tried everything.
Nothing moves.”

She wasn’t looking for advice.
She just wanted something to change.

The work was good.
The team? Young, but solid.
But nothing felt alive.

I let the silence land.
Then said:

“You don’t need another strategy.
Not even positioning.
You need momentum.
And the fastest way to get back in the game,
is curiosity and play.”

Not performance.
Not perfection.
Not another deck in Figma.

You need to show the world what you’re actually capable of, without waiting for a client to give you permission.

Here’s the truth no one tells you:

At the highest level, clients don’t buy safety.
They buy curiosity.

They don’t want someone who’s done it before.
They want someone still searching.
Still sharp.
Still obsessed.

They want to know:

What are you chasing?
What are you thinking about when no one’s watching?
What are you playing with when there’s nothing to prove?

That’s what gets you hired.
That’s what makes you stand out.
That’s what content, real, messy, in-motion content, can show.

So no, this isn’t about “posting for the algorithm.”
It’s about getting visible again.

Not through polish.
Through proof.

Because content, when done right, isn’t marketing.
It’s momentum.

It’s how you show what you want to be doing,
before you’re paid to do it.

It’s how you stop waiting.
Stop chasing.
Start leading.

Not next quarter.
Now.

But you’re still not doing it.
And we both know why.

It’s not time.
It’s not clarity.
It’s not even perfectionism.

It’s fear.
Fear you won’t live up to your own standard.
Fear that if you show what’s real, it won’t be good enough.

So you hide behind perfect.
Five-month-old case studies.
Final decks no one really reads.
Flawless work that says nothing about who you are.

Let’s be honest:
Perfect is boring.
Perfect is forgettable.
Perfect dies in the algorithm.

You want to know if it works?

Ask yourself this:
Is what you’re doing now working?

You’re surviving.
Barely.
Waiting. Hoping. Chasing.

Content sounds like a luxury.
Too much effort.
Too little return.

But here’s the thing:

You’re stuck because you’re not showing what you’re here to do, you’re only showing what clients pay you to do.

Clean. Safe. Commercial.
Nice.
But not magnetic.

You’re showing the work that sells,
not the work that builds a name.

The content that works?

It’s alive.
Unpolished.
In motion.

It’s R&D.
It’s curiosity in public.

Not for the algorithm.
For your soul.

To find your voice.
To sharpen your edge.
To show the world what’s next, before they ask.

Look at Casey Neistat.

He didn’t play the algorithm.
The algorithm played him.

Why?
Because his curiosity was contagious.

That’s the pattern.

The best creators aren’t performing.
They’re exploring.

They’re not pushing content.
They’re pulling opportunity, one post at a time.

3 Things to Tattoo on Your Brain:

1. Content won’t just save your studio. It’ll change your league.
2. Content isn’t about algorithms. It’s about energy. Curiosity is the strategy.
3. Content brings the joy back. If you stop performing and start playing, you get your edge back.

So yeah,
content would save your studio.

But more than that?
It would free you.

To stop chasing.
To stop proving.
To start leading.

The real game?
It’s not for the loudest.

It’s for the ones brave enough to hit publish before they feel ready.

—Marko

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