
Edition 72 — August 24th, 2025
Your portfolio isn’t the problem
A studio owner from Barcelona messaged me last week.
We'll call him Alex.
Their work? Award-winning.
Their people? Top notch.
Their portfolio? Stacked with big brands like Nike. Google. Spotify.
On paper, it looked impressive.
And yet… they were still being asked to pitch on $20k projects.
Alex was frustrated.
Burnt out.
Wondering what they were doing wrong.
When we zoomed in, the truth hit:
All the “work” was execution scraps,
a teaser here, a quick animation there, some overflow from bigger agencies.
They were always busy.
Working for big brands, but still.
But they weren’t building equity.
They didn't have fun.
Clients saw them as a pair of hands,
not a brain.
Not a soul.
That’s why they kept getting invited to pitch on $20k projects when their work easily deserved $200k.
Their problem wasn’t talent.
It was perspective.
They didn’t see what they didn’t see.
When you’re inside your own business,
you don’t see the whole game.
You only see the next step:
- How do I win this project?
- How do I close this client?
- How do I make payroll this month?
That’s survival mode.
And survival mode is the enemy of creative freedom.
Because when you’re competing for scraps,
you’re not shaping the game.
You’re just reacting to it.
And you'll be forever stuck in mediocrity.
The studios that break through?
They have an outside perspective.
Someone who sees the board and says:
- Stop competing for scraps; here’s how…
- Look, here’s where the real opportunities are.
- This is how to position yourself so clients trust your ideas, not just your execution.
That’s how you build market trust.
That’s how you get the budgets that let you do your best work.
I recorded a free training that shows you exactly how to make this shift.
You’ll learn:
- Why most studios fail to get better clients and bigger budgets.
- The moves that build market trust and authority and lead to more creative freedom.
- How to escape survival mode and step into demand.
👉 DM me and I’ll send you the link.
And if you’re ready to stop playing small and move faster,
with more certainty and confidence,
call us at NOT on sale.
We already work behind the scenes with some of the studios you admire.
The big difference?
They stopped playing alone, and started trusting someone to help them.
—Marko
P.S 👉 DM me and I’ll send you the link to the free video training.