Héctor Ayuso

A pioneer in digital art, he’s spent decades mixing design, technology, and storytelling—long before brands caught on. He built OFFF from nothing into a global movement, giving underground artists a stage before the world knew their names.

Now, he’s making creativity a full-contact sport. As the founder, Hector partnered up with Marko Pfann on Paradiso,—a retreat where creatives stop faking passion, burn out excuses, and start making work that matters.

Both also partnered up to offer NOT on sale—a consulting program for creative studios ready to attract bigger budgets and braver clients.

When he’s not building the future, he’s lost in a film, a city, or a conversation that changes everything.